Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AIMM, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While there are still some kinks to work out...the way this app builds up interest about potential matches and then creates a singular focus between the two people, I think, will result in a much higher success rate than the rest of the dating app crowd. Still needs some work around natural language, design elements and reliability. Some people won’t like that they don’t have total control over how they come across due to candid photos and no going back, but that’s the point! We’ve essentially become our own PR people in the online dating world and the authenticity gets completely lost along the way. Really excited to see where this app goes.
Was super excited by this platform. Started with the initial questions which mostly went fine. Noticed a few “glitchy” things. It never could understand when I said “2” or “6” and every once in a while “3”, which become integral parts of the experience. The questions are different than other dating apps, which is refreshing—but you are only given binary answering options, which don’t always apply (do you like watching sports—I want to answer “sometimes” but yes or no seem to be there only acceptable answers). Again, I’m excited for this platform I think it has huge potential, but until now there was no way to access a menu or help option to report these issues. It’s simplicity is great and I appreciate that it automatically cuts you off at certain points so you don’t lose hours in the app, but being able to access some sort of menu would be helpful. I’m currently planning on sticking it out a bit longer wig AIMM as I really want it to work!!
I would be lying if I said I did not hesitate at first to try AIMM, but I am so glad I did! After being single for years and trying ALL of the dating apps on the market, I was pretty much DONE with all of them. AIMM however, is really different! The only reason I love AIMM is that it's NOT a dating app! Its actually feels like to talking to a real person that is really trying to get to know you and match you with the best person for you. My girlfriends have always tried to set me up, however, I feel like AIMM knows me so much better. I did try to touch my phone on the first questions until understanding that AIMM is a voice only app - which is crazy and took some getting use too. I am very happy with the AIMM and looking forward to using it more and glad someone is trying to change the dating industry.
*iPhone 6 & above only AIMM is a fully conversational talking AI that gets to know you over a week, then facilitates relationships for you. If you’r...