Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CrossFit, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have to create an account and log in to view leaderboards? No thanks.
If I could rate this zero stars I would! The app is not useful...at all! You cannot determine event start time, accurate location, etc. it’s extremely generic...No information on specific division start time, heats, etc. The scavenger hunt portion is broken, you name it the app doesn’t have it, don’t waste your time even with free WiFi it will cause more frustration than it’s worth!
Great info and look! Best yet. But inevitably we will lose reception, so would like to have an option to download maps and schedule
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