Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MOD Pizza · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is very convenient, but it fails to deliver a painless, seamless experience. Whenever I added new items to the menu, it would “update” my cart and remove the previous pizza I ordered. I ended up being unable to order more than one pizza, and had to switch to salad. It only went through when I added the pizza last. Moreover, changing the pickup time at the end removed half of my cart as those items were “no longer available” (except it allowed me to reorder every single one). It also wouldn’t allow me to apply any of my points or rewards, stating they didn’t apply to my order… including the welcome reward, which isn’t a very welcoming experience! These difficulties aren’t found on other food-ordering apps I use regularly, so I had to score this lower than I wanted. Comparatively, other food apps are easier and more generous than this one. Which is a bummer! I love MOD! That said, with a few updates, I would happily re-evaluate my review!
Hi! We are frequent customers at MOD Pizza and so is my extended family (every Friday to treat our kids after preschool). Typically when I walk in, I’m greeted with friendly faces that seem happy to be serving me. Today, I did not feel that especially from the gentleman working the oven. When I walked in, I was given a long stare with a grim face from him until I finally said, “I’m here for my mobile order”. In a very unfriendly voice he replied, “it’s in the oven.” I proceeded to wait for my order (done in a timely manner), so thank you for that!! He did not offer to put it in a bag, or extra sauce like he normally does. He barely even said, “here’s your order”. I am just disappointed in the customer service today. I’m not sure the reasoning, but we will most likely halt our time here at Mod Pizza and continue our business somewhere else in Georgetown for our Friday treats. The app is not very user friendly when it comes to ordering. Multiple times I’ve ordered and would like to pick my food up at 11:15 with the understanding you all open at 11, so I can pick my kids up in time from preschool. I can never get it to work on the app and have to choose 11:30. Other pizza places in town have pizzas ready at 11, which makes it more convenient for us. I’m usually not one to complain, but I’m very disappointed in the customer service I experienced today, specifically from the gentleman working the oven.
The Mod app was pretty problematic before and I’ve messaged the company a few times when I’ve had issues with it. Recent update has cured a lot of my ails. It’s not quite as intuitive as I’d like and I’ve encountered a few buggy things, but I love that if I want to edit something now, it still keeps my previous selections so I’m just adjusting and not totally rebuilding the pizza. I also don’t get errors where I can’t generate an order from history or favorites anymore if something is out of stock. It’s still a little buggy here where the same item isn’t always recognized, but at least now it just omits the items with problems not the whole order. Building an order for a family of 6 is really tedious and time consuming if you’re starting from scratch every time. I don’t like how there’s some back and forth between food menu and app control menu and it’s cleared my order out on occasion when I’ve tried to adjust the location, but at least reordering from history works now so it’s not as big it a deal. Appreciate that the devs are listening to feedback and making it more user friendly. We love the pizza and love that it’s much cleaner ingredients than your standard chain pizza places.
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