Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Everykey Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great idea! Execution leaves a little to be desired. It could be easier to set up. The app itself is dull and boring. There could be more features in the app like storing personal information like debit cards, credit cards, ids, email address, and physical address. If you 1Password app and added the EveryKey to it would be closer to perfect. I know this is only for rating apps but I still have to mention that the EveryKey device/fob could use a hardware upgrade i.e. support for Apple Watch, usb-c port upgraded from micro usb, and better battery life. (Once I write my full review I will post the link here).
I thought that this was a great idea and bought everyone in the family one. Unfortunately I am the only one using it because the others found it somewhat difficult to setup and use. And to be truthful it could be better/easier to set up and use. I am somewhat more experienced with electronic devices and can manage. I have mine on my keychain but I am finding out that keeping it there is not working well for me because my keys are out of range at times for the Bluetooth to work, so probably need to just keep it in my pocket. Recharging it also gets kind of annoying too because of the frequency, but you have to charge everything these days so once every couple of days probably isn’t too bad. Overall it’s a great idea and I’m starting to get used to it.
The simplicity and security put into EveryKey from the start is a game changer. This could be a revolution in password management and personal security. However using it day to day leaves a lot to be desired. First, you find the simplicity way too simple. No way to link a single login to multiple websites, so you end up with duplicates. Also since no names or titles for logins finding your login can be challenging. no way to create applicant logins unless they are tied to a website, so logins for mobile or computer apps. Only allows storing a single computer login, so one device cannot be used for windows login on multiple computers. Perhaps the biggest complaint is since data is constantly pulled from cloud the mobile experience is atrocious. Routinely takes 30 to 60 seconds to get logins to load when not on wifi. They really should embed local data files with the app. Positive aspects are that these are all mainly software problems, but I would personally wait to purchase until they can resolve these user experience problems.
Tired of juggling passwords across devices? Or using authentication apps that time out every 10 seconds? Everykey is here to change that. With Every...