Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kentucky State Fair Board · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app before going to the fair and deleted it within an hour. It doesn’t show you your location, doesn’t provide you with guidance to find what you’re looking for, doesn’t list menus for food providers, doesn’t list tram ride stops, and gives very vague information. I was searching for a specific item to shop for but I couldn’t use the search feature to see what shops might carry it. The app added zero to my fair experience and aggravated me more than if I had never downloaded it at all. One star rating only because zero stars isn’t an option.
That app is beautifully styled ands functions very well. It’s a great companion to have while visiting all the food, rides, shows, and exhibits.
Get ready for 11 days of fun, flavor, and festivities with the official Kentucky State Fair app – your all-in-one companion to everything happening Au...