Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Forum Communications Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Would not give it any stars. I phone app is useless, website is the same, go back to the drawing board or don’t bother wasting anyone else’s time.
You get pop up of news alert but when you open it, that story isn’t there. And the pop ups when you are trying to read a story. This used to be my favorite news app, but I deleted when the open upgrade/downgrade happened
Interesting stories marred by aggressive adware that interrupts article viewing every 2 seconds. I close the adware and it continually reopens. Needs to be fixed before it can be usable.
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