Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Forum Communications Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Imagine the increasingly rare quiet time in the morning, reading your paper with coffee.……And all of a sudden some horrible racket comes screaming out of your pc or tablet in a DNT ad! It’s horrifying! Your morning peace is gone. The baby is now crying, the dog is barking the family is furious. That type of advertising needs to be eliminated!
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Used to be a good app. The new app is terrible. Now they limit how many stories you can read. Signed up for daily emails & cant even read all of those!
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