Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Yes I understand when I am using the free version to get basic news, since my Apple Watch tends to favor giving me notifications for Argus over anything, it was annoying to scroll over the ads. However, I have been PAYING $12 a month for a while now and it isn’t any different…. There is absolutely no difference other then they consider articles that will get more clicks “for subscribers only” just to get you to pay. If I am paying for my news please treat me as such and lose the ads EVERYWHERE. You already have my money just let me read the article!
Quick coverage of news
Installed this app on my new phone and left default settings in place. Checked the news on home WiFi then put phone away and drove to work. Came to find out that the app chewed up 11GB during the brief time between home and work WiFi. Now I have a big overage charge. Not immediately clear that setting “hands free update” to “never” is how to turn off data use. Why does a news app need to send that much data anyway if not for unnecessarily needy ads.
From critically acclaimed storytelling to powerful photography to engaging videos — the Argus Leader app delivers the local news that matters most to...
| Name | Price | Type |
|---|---|---|
| Monthly Digital Rate | $14.99 | Monthly |
| Monthly Digital Subscription | $19.99 | Monthly |
| Argus Leader Digital Subscription (Monthly) | $24.99 | Monthly |
| Argus Leader Annual Digital Subscription | $69.99 | Yearly |