Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Auckland Transport · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Make sure you remember to turn off the location tracking after you’ve stopped using the bus otherwise it will constantly track you through the night and into the following days. Otherwise works well and is a decent app.
Been trying to use this app to register and top up for my travels in Auckland and have no luck. The address does not populate for people living outside the country and it does not connect my account to the apply. It keeps saying it needs more information. I have inputted my information multiple times.
This works pretty well! A must have for getting around Auckland.
AT Mobile makes it easy to move around Auckland. It helps you plan and track journeys across AT Metro bus, train and ferry services, or go by bike or...