Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Greater Wellington Regional Council · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t know when the last update was done but clicking into the app today to check for train replacement buses and there is now an advert for a football match that I can’t click out of and doesn’t disappear. There appears to be a 6 second countdown but the screen is just frozen. Really not helpful when I’m trying to find important information about my journey. It’s a pretty bad app anyway but making it not work at all is next level uselessness.
You leave 15 seconds early. At least wait until the actual time before you leave. You’ll should add on the platform card readers to be able to tag on for multiple people.
The updated app is buggy. When I use the Journey Planner and enter 2 stations (eg, from Wellington to Waterloo), the system will show me inaccurate info. When I then pick “Leaving now”, the Start and End points changed automatically to Station Village Complex and Taita Railway Station. I prefer the previous design of the app cos it just worked. :(
The Metlink app is used by thousands of commuters every day, that’s why having a modern, user-friendly app is so important to receive timely, accurate...