Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Empire State Building · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this for my Chinese speaking husband so that he can enjoy our visit to the ESB and learn about its history. However, it was impossible to download any of the language packages other than English. A waste of time.
The first step is select a language, but the download never reach 3% and failed.
Whether you want a self-guided tour of New York’s most celebrated observation deck, are planning a visit with family and friends, or just want access...