Calicalo: CICO Calories, IIFYM

Base11 Studios Ltd · iOS

Calicalo: CICO Calories, IIFYM

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Calicalo: CICO Calories, IIFYM screenshot 1Calicalo: CICO Calories, IIFYM screenshot 2Calicalo: CICO Calories, IIFYM screenshot 3Calicalo: CICO Calories, IIFYM screenshot 4Calicalo: CICO Calories, IIFYM screenshot 5Calicalo: CICO Calories, IIFYM screenshot 6Calicalo: CICO Calories, IIFYM screenshot 7Calicalo: CICO Calories, IIFYM screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Calicalo: CICO Calories, IIFYM Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.1 (93)

Rating Distribution

4.1
★★★★
93 reviews
5
13%
4
6%
3
3%
2
13%
1
65%

Top Countries

🇬🇧 GB🇨🇦 CA🇧🇷 BR
Reviews (3)
☆☆☆☆DeeDee 32309/18/2021
Sort of useful

I can’t really understand the data. I think every “level” I achieve should be a pound lost. However it says I am on level 18, and I am no where close to losing 18 pounds. I do t know what it’s using for energy expenditure or if it’s just guessing. I know the food is correct. I over enter calories just in case I am not entering it correctly. Also the goal needs to be more clear. I have a 500 deficit set up in my goal. But no where in the trends does it mention making my goal or not. Very confusing. But once the app makes more sense and is more user friendly, this could be a great weight loss tool.

★★★★ithejfieb2/12/2021
Works great, but weekly trend could be better

I like this app, integrates well with Apple Health and MFP. Small update that would make this better is if you could customize the weekly start day. Currently it only starts on Sunday.

★★★★sprinkles=my life8/27/2020
Great Functionality but One Weird Thing

I love this app, it’s able to show me my progress to date as well as my progress towards the next pound loss which is very motivating. My only critique would be that every time I click home the “Daily Target” pops back up and Is back at 0 despite me setting it before (multiple times). Can’t seem to get this to stop happening and be able to set it to whatever deficit (or surplus) I want and not have it keep popping up and resetting. If the developer has any insight I would be curious! Overall great app

Version History (31)
14.17/7/2026
14.06/30/2026
13.06/19/2026
12.56/5/2026
12.46/1/2026
12.35/27/2026
12.25/7/2026
12.11/8/2026
12.012/24/2025
11.112/1/2024
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)
English
App Details

Apple Health backed net calorie + macro counter - track your calories in and out. Track your macros, protein / kg, splits, and set targets. No account...

iOS App ID
1205082048
Content Rating
9+
Min OS
26.0
Size
6.4 MB
In-App Purchases
Yes
Publisher
Base11 Studios Ltd

In-App Purchases (3)

NamePriceType
Premium Upgrade$1.99One-time
CaliCalo Premium (Monthly)$4.99Monthly
Year of CaliCalo Premium$29.99Yearly