Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wickr, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Our team has used this app more out of necessity than by choice (for over 3 years) and it has led to incredible frustrations. The main gripe is that the cross platform functionality is extremely bad. We have had multiple users complain about the same messages and channels not appearing on different devices. When contacting customer service there is no response. Really disappointing. It’s been 3 years now having to use this sad application and there have been no improvements, which is ironic since the app asks you to update every other day. Whatever they’re “improving” it’s not making the app a better user experience. Would give 0 stars if only I could.
The preview for WIKR pro shows Paul young and Sarah hall writing back and forth. Their names are shown. When I send messages the view to me is my email address. Everything I’ve read shows you can’t change this, but your preview says otherwise. Can I change my user name to pop up on my phone as me, not my email. Preview of PRO shows I should be able to, but everything else says otherwise and it’s super annoying. Sounds petty but this is the only chat app I have that does that. If not for being told I’ll use it for my job, I wouldn’t be using it.
I've used slack and hipchat a lot but wickr is by far my favorite. I love that everything deletes at a certain point, keeps me from having to go through thousands of messages to find what I want. Definitely taught me better digital hygiene! Love this and recommend it to any business, small or large.
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