Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Motorsport Network Media LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love motorsport. I want to love the fact that this app has so many motorsports series from around the globe, but I don’t. It’s confusing, badly categorised, doesn’t work on Apple TV, and so on. In fact, I think it’s actually got worse, not better, over the months since I purchased it. This content could be amazing but the app doesn’t make searching and watching easy. I really think a design and functionality overhaul is long overdue.
I use this app to watch WEC races as it has a lower cost than other services here in the UK. Discovery + Sports costing £7/month, and the WEC app costing £5/race. It’s other content is also good such as live Super GT, Super Formula races and old race highlight shows from Duke. Despite the content of the app being enjoyable it lacks: -background play (so you can’t watch it in a pop up window while using other apps and you can’t even change your brightness without the video pausing). - A watchlist/watch history (for live videos this is fine but if you are watching past races or highlight shows like I mentioned above you have to make a note elsewhere of the show name and how far into it you have got -alternative audio tracks (this is minor but on Discovery + for WEC races you can set the audio to ‘ambient sound’ where you can here the race but not the commentary, it’s a nice thing to have) In summary, I like the content of this app but the app itself isn’t a nice experience. Other services provide a better streaming app and if it wasn’t for exclusive content like Super GT and lower prices I’d use them.
I really enjoy having all kinds of motorsport at my fingertips, the ability to watch any live race within seconds is great! Ive paid the subscription and I don’t regret it. User interface could be improved to match other streaming services. It would be good to have a feed of previously live races, in order so I can catch up on yesterday’s races without having to remember what series I was watching and find the video, random short videos that are uploaded could be in a reel type format, so I can scroll to the next video without having to come out of the video to find the next one. (Like a tiktok, Facebook video type thing). That being said, absolutely love the variety and live feature!!
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