Safeco Mobile

Safeco Insurance Company of America · iOS

Safeco Mobile

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Safeco Mobile screenshot 1Safeco Mobile screenshot 2Safeco Mobile screenshot 3Safeco Mobile screenshot 4

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Safeco Mobile Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.8 ★(192,275)

Rating Distribution

4.8
★★★★★
192,275 reviews
5
1%
4
0%
3
2%
2
8%
1
88%

Top Countries

🇺🇸 US
Reviews (3)▼
★☆☆☆☆J~M10/27/2023
Not a great app

For the insurance part, it’s fine. For the “right track” driving portion, it’s absolutely horrible. First, the hard breaking is ridiculous. My wife had to stop for a deer and her driver’s score dropped. I guess SafeCo would rather her hit the deer? It also flagged me for hard braking at a stop sign when I didn’t. I think it’s looking for reasons to lower the score so that the discount they provide is lower. Secondly, the hard acceleration is highly inaccurate. Good luck getting onto a 70mph highway and not get flagged for hard acceleration. One exit that I use has a very short on ramp that requires you to accelerate quickly to get up to highway speed. According to this app, that’s bad thing that will negatively affect your score. SafeCo wants you to get onto the highway at unsafe low speeds. Another thing is that the app misses trips. I checked the FAQ and it’s apparently common to miss “short” trips but it has missed a ten minute trip for me and it also misses partial trips. On multiple trips, it shows me starting my drive 1/3 or even 1/2 through the trip. Lastly, the maps are not accurate. While my GPS is accurate on my phone, the app is not. It shows me starting or driving down one road when I was actually on a different road. Overall, the accuracy is not good for its intended purpose. Thankfully, my good driving keeps my score up but I have to be careful which ramp I take to get onto the highway and I have to start slowing down to a stop sign about 1/4 mile away.

★☆☆☆☆Riskxpert4/1/2023
Right Track is seriously flawed

Right Track purports to evaluate your driving. Its algorithm requires your precise location. Right Track does not function unless you give it this permission. One would think, therefore, that Right Track would know when you were on an actual road as opposed to, for example, a mountain trail, a ski run, or a body of water. I found out the hard way that it doesn’t. My Right Track “evaluation” includes skiing, running downhill and boating. I admit that I’ve had to make some sudden stops while on skiis but I think it’s rather unfair that this should affect my auto insurance premium. The algorithm furthermore does not know if you are on a curvey pot-holed road or a freeway. It does not know if you are driving with snow or ice on the road or a clean dry surface. It does not know if you are in rush hour traffic or an open highway. It does not know if you’ve been caught in a sudden deluge of rain or an unexpected gust of wind. It doesn’t even know if you are traveling uphill, downhill or level. How can Safeco can know the quality of your driving without knowing the conditions under which you are driving. In fact, it doesn’t even know if you are driving, skiing, running or boating.

★★★★★chsrles m3/24/2023
Enjoying perusing safeco’s app

I received a notification concerning our insurance policy including the contracts detailing our partnership with safeco. I logged on and was directed to change the password. I followed the simple instructions and perfected that task. I was also advised to download the app. I’m getting my arms around it. So far ive been able to peruse the documents without glitches. I’m going to take this opportunity to drill down and familiarize myself with the details. I’n looking forward gain command of the coverage that I’m paying and determining if any adjustments are needed. I’d like to laud safeco for your fine service accommodating our insurance requirements on our home and numerous vehicles. You’ve always been there for us. I’m mindful of that reality and sincerely grateful that you welcomed us into your fold and have faithfully stood by us all of these years. For that we’re grateful and we you a tremendous debt of gratitude. I pray that our association and business bond continues through perpetuity. Kind regards, eternally Charles m,carlos g m, marcelo d, Jonathan e, monica s, my mother and her husband giacomo & monica grippi. Feel good about a fantastic job done..cmh..

Version History (82)▼
5.5.09/3/2026
5.4.08/5/2026
5.3.07/10/2026
5.2.06/11/2026
5.1.05/12/2026
5.0.04/15/2026
4.37.03/23/2026
4.36.02/19/2026
4.35.11/23/2026
4.35.01/20/2026
Available In (1 Countries)▼
🇺🇸 United States
Supported Languages (1)▼
English
App Details▼

Important update: Safeco is now Liberty Mutual. Download the Liberty Mutual app on the App Store. What you need to know This won’t change your c...

iOS App ID
1191491672
Content Rating
4+
Min OS
18.0
Size
255.2 MB
Publisher
Safeco Insurance Company of America
US