Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kapital Grupo Financiero · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It now works fine on an iPhone 13 and my wife’s Samsung phone. As someone mentioned the security is great for these times. Face ID login is working great. I mainly want to check my balance and transfer pesos to others and it does just that.
The app scores low on usability, aesthetics, and it is not what I would expect from a financial institution. Highly recommend that Intercam spend the money to bring the app and website up to 2020s standards. It will cost Intercam a good amount of money, but it will gain its customers’ respect.
I use the app on my iPhone. It functions. Would like to see 1. Ability to copy and paste. For example, copy a numeric value and move it to a spread sheet, and the reverse. 2. Enable biometric log-on for phones with facial ID. 3. Clear statements when functions, such as adding a recipient, can only be done on a computer. (And, why can’t a new destination account be added with the “destination account registration” button on the home page). In response to another review about inability to generate CVV codes, this has worked OK for me, but I’m puzzled as to why this is necessary and means I have to remember this step.
With Kapital Móvil you can: • Manage your finances quickly and securely. • Invest in Pagaré, CEDEs and Plan Crece. • Make international transfers. • M...