Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SmarTone Mobile Communications Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Almost everything in this New app gives you an error on the iPhone. Shocking how poorly this was built! Shame on SmarTone who can’t even get the basics right
Nothing works on this app and the carrier is constantly ripping me off each month with extraneous charges… of course you can’t check anything bc the app doesn’t work!
The app is basically only useful for checking your balance. Most of the pages don’t have a “back” button, so in order to go back you need to swipe up to close the app and re-open it again to go back to the main menu. For the live chat, sending a message is annoying: when you hit enter to send the message, it takes the cursor away and closes your keyboard but doesn’t send the message, then you need to press on the typing spot again and hit enter again in order to send the message. Also, I tried several times to add value to my SIM on the app and website but my payment didn’t go through due to it being “busy”. SmarTone needs to spend some time to work out these really annoying glitches.
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