Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CMFG Life Insurance Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the simplicity of this app and how I can easily check my balance once a week. I have to go to the website to do more and it would be good to be able to do this in the app.
Know your customer!!! We all are expected to have functional apps in our credit unions, and we know it’s not that hard! Very disappointed that Cuna Mutual is not best in class with their app. Worse yet, they have not addressed the crashing issue that has gone on for months. This used to work fine but several months ago it quit. When I try to log in it closes-can’t get past putting in user name and password.
This app and new website are horrible compared to what you can do on the older website “myfutureretirement”. All the same info is there just spread out all over the place that you would have to write info fown to do comparions or see what was going on from day to day. This morning trying to look at balances and its telling me not allowed. In fact anything I try to look at being told not allowed. And now.......the website is down. Never had that problem on the old one. Always there, unless we were alerted it was going to be down. I’ve been told changes are coming in 2018. I can only hope.
BenefitsForYou on the go! Managing your retirement plan has never been easier, with 24/7 app accessibility, you can monitor your retirement account...