Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Luan Nguyen Han · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is beautiful, but, no tutorial...while playing you are told or instructed nothing. Example: I needed to feed my chickens. They do not tell you what ingredients to make it...you figure it out on your own....not one instruction. It appears to have been released before it was completed. It's a great brain teaser... is there an update? It sure is adorable...good luck. Lol 😂👍
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