Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HarmoniSoft, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I appreciate that the app’s team responds to our comments, but do you work with actual inspectors to review planned updates? A few months ago you made a seemingly minor update to the camera function that made no sense to me. You removed the little zoom bar indicator entirely, while it was a flawed function (you could rarely zoom with one hand as the bar/button would disappear shortly after pinch-zooming and even when it was there you could rarely get a “hold of” the button if you wanted to point and zoom one-handed). Well with its removal you cannot even use it to gauge of what to expect as you approach to take an up-close photo (remember, we are using this while driving, sometimes in heavy traffic and busy roads); we at least knew what to expect with the zoom bar indicator. Now we need to take both hands off the wheel to properly zoom in or out much more frequently. The function continues to have a disconnect between on-screen frame preview and what we see on the actual photo taken, clients reject photos if our car (hood or side-view mirrors) are in the frame; I take pictures where the care is not in the frame when I snap a pic but then it’s in the actual photo ALL THE TIME. Job photo labels are more regularly available in the app now and I rarely have to complete photo labeling on the website, thank you for fixing this bug. I’m willing to work with you if you want end-user reviewers of app updates. It would also be more helpful if the default photo labels were set to “no label”, this isn’t a huge deal though.
The app is easy to use, and the camera always works great. I love that it has the option to save all photos to my phone in case I need them later. However, there are several reoccurring problems. One, inspections get hung up in the queue. After uploading, several will stay in the queue after being submitted and reappear after I delete and sync. This causes clutter in the queue with several inspections that have been completed, but just won’t go away. Another problem is, after submitting and uploading, sometimes the inspection will not go through because it all the sudden says pics are corrupt. When this happens, even after deleting and taking more photos, the corrupt pics reappear and won’t let me submit. Occasionally, I will submit and upload, but an inspection will not go through to the other end, even though it’s no longer in the queue on my end. That one is more rare. It would also be REALLY GREAT if you added the option to crop pictures in the app.
The EZcare app is incredibly easy to use. The tutorial at the beginning is very helpful for navigating the app! It is great for someone who is new to this line or work, yet can prove incredibly useful for a veteran of the field. As soon as you enter the app, you have a clear view of the jobs you are in charge of. By clicking on them, there is a well-organized description of the job and what services were ordered. The progress of jobs can be kept track of, as assigned workers can click that they have started the job and update the status once they finish. The feature of uploading notes and pictures is a great way to keep people accountable. As for the UI, I love how clicking the icons on the top right will give you the variety of actions you can choose from without leaving the page. Another thing about the icons that I like is how they are very intuitive. You know that the arrow will direct you to maps, and that the gear will give you more options.
EZ Inspections mobile app is designed for housekeepers, maintenance contractors, inspectors and other field staff to easily receive and complete field...