Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bonefish Grill · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My wife and I have been going to this Bonefish in Buford, GA every Sunday for 2 years now. We know all of the staff, but Lynn is our hostess, who is the face of this restaurant who always has our reservation ready and very professional in welcoming to everyone. Vaughn, our server has our drinks ready when we are seated. The managing partner Tim always comes to say hello as do the other servers such as Cedar. The entire staff are professional, and most of all friendly.
I originally downloaded this to make my reservations, which was great. I added Dining Rewards with no problem and it keeps track fine, and even tells me about discounts I'm entitled to. And as a customer who always pays with a gift card, it was perfect! In the past I've had to send my phone away with the server (always a little scary) but the app showed me my bill, let me input the card, and even add the tip from the gift card. It was a little slow, but could have been due to having one or two bars. My only request for an enhancement would be the ability to add my gift card to be stored in the app so I didn't have to type it in at the table. But overall I'm very happy with it! Bonefish is one of our favorite restaurants.
User beware... I was looking forward to paying with the app, but what a mess it caused. I had carefully pre-entered credit card info, but the app gave an error, that my card info was wrong. I entered info again while sitting in the restaurant, it said error, bad info... tried a 3rd time, same error. I showed this to the server (who had no clue you could even pay on the app) gave my (same) card to server to pay. Next day—card shows all FOUR charges. So... guess what, there’s no tech support for the app! And the customer service phone # for bonefish just goes to a generic voicemail right away, no way to reach a human. I used the web form to type in all this info —there’s no option for app support—and very tedious and time consuming... and after a few days someone called me. He said he’d remove all four charges to make things right and for the hassle... then... only removed three. And it didn’t enter my dine rewards visit either, so more wasted time there. Probably wasted better part of an hour all told. Bleah. :( So while I’d love to use the app to pay, no way will I try it again.
Introducing the NEW! Bonefish Grill App – designed to bring the best of Bonefish Grill straight to your fingertips, now available at all participating...