Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Abilene · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this app regularly when looking for a place for dinner or a local chamber member to shop at. I also enjoy the connection to City Hall. I'm looking forward to reporting potholes, street signs and other things that need repair through MyABI.
Its great for keeping us informed. The problem is that nothing fun ever happens in Abilene. I'm a married young professional in Abilene and I can tell you that this city has nothing to do for 20-30 year olds. And no, we're not gonna have a baby just cause there isn't anything better to do here. App is 5/10 for lack of events.
I am a Abilene native, and I love this app. It keeps you informed on everything thing going on in the city.
Whether you call it home or are visiting, MyABI is your official guide to Abilene, Texas. MyABI has the best places to eat, stay & play and will be yo...