Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dove Family Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app itself could use a few improvements for the iPad. It doesn’t not fully support Landscape view for iPad. Most people who are streaming on an ipad will probably have the ipad in a landscape mode case that props up the ipad for viewing (like almost every ipad case I see does this). The Dove app welcome screens only work in portrait mode. Even if you open the Dove app with the ipad in landscape mode, Dove will flip into portrait mode and make you accept cookies (every time!) and then you are stuck in portrait mode while you select your content. Once your content is selected you can go back to Landscape mode. Another annoyance is that the the iOs operating system icons at the top of the ipad screen will not disappear. The little bluetooth, wifi and battery status icons are always present. Its minor but it takes away from the full screen experience. I shouldn’t complain for a service that I am able to access for free via my Library card and Hoopla service. (I love the Dove Channel Binge Passes!). So perhaps these annoyances are not present for premium paid subscribers, in which case I am really not complaining too much. I’m glad to be able to watch some clean shows without paying premiums.
Until I download this Dove Channel app it had been quite awhile since I have enjoyed so many wonderful films that suite my sensibilities. While I get the summer roller coaster blockbuster parade dominating the mutilplexes with their mega sound, roller coaster 3D, IMAX spectacle; I find thee motion pictures dizzying to my senses. And the ticket price is as huge as the screens! Affordable, more gentle watchable stories are what I have found most pleasurable to enjoy after the nightly news reports. Now, with the app I can afford to watch as much as I can make time for all week long, without breaking my budget.
I have tried a number of streaming apps, and as of this writing, the Dove Channel app is my favorite. In addition to their large library of films and TV shows, the Dove Channel app provides a synopsis, review, and rating for each film they offer. Everything on the app has an intensity of content rating, which goes into detail about themes parents could be cautious about showing their children like drug use, or violence for example. Using this system, I can determine if a film I’m going to watch with my family is appropriate for my children. I haven’t seen this feature anywhere else and the Dove Channel’s analysis and breakdown of each film and its content is superb. I highly recommend this app for any parent who likes to be in control of what their kids watch.
Enjoy a diverse library of wholesome and inspiring TV shows and movies that respect your family's values and lift your spirits. In a complicated worl...
| Name | Price | Type |
|---|---|---|
| Dove Channel Member (Monthly) | $4.99 | Monthly |
| Dove monthly plan | $4.99 | Monthly |
| Dove Channel Member (Quarterly) | $11.99 | Quarterly |
| Dove quarterly plan | $13.49 | Quarterly |
| Dove Channel Member (Annual) | $49.99 | Yearly |
| Dove annual plan | $49.99 | Yearly |