Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OTATAA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t waste your money. This app doesn’t work.
When my child tries to drop selected items into the workspace nothing will drop. We have just downloaded so it must be the newest version.
When I first downloaded it didn’t work. With the recent update everything is working smoothly and easily one of my sons favorite apps he gets a ton of enjoyment out of making silly creatures and getting to scare people with it. Definitely worth checking out.
The rumours are true… There are MONSTERS in the neighbourhood! Who could be the mastermind behind these experiments? Who unleashed the monsters on the...