Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗News Digital Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why are there ads for Binge and Sky News appearing on the app. Hate it hate it hate it. Please get rid of the ads or I’ll get rid of my subscription and go somewhere else.
Dogsh*t app for dogsh*t website, can’t even read my local news after paying!
I am 84 years old and I heartily recommend this app. I miss reading the actual newspaper, but this is very near as good and not as messy. Also, enjoyable as it is, the printed version is yesterday’s news today. Whereas the app is updated regularly. I am no gossiping Mandy, however it is nice to be first with the latest sometimes. Well done.
The Cairns Post app delivers the latest news and biggest stories as they happen, from our team of award-winning journalists in Queensland, Australia a...