Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University Compare · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just downloaded this app cause I’m really interested in researching schools as an American, but the app won’t even let me create an account because it says my mobile number is incorrect and when I click on the help icon to tell me what’s wrong with it, it just tells me it’s not valid. How am i supposed to fix it if your app doesn’t tell me how exactly it wants it formatted. I tried so many ways that you can format a phone number and none worked. It’s seriously annoying and frustrating like wth.
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