Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wingman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My friend encouraged me to create a profile, thinking it would be a good idea since I’m single. The concept behind the app is interesting, but it falls a bit short in execution. Most profiles I came across didn’t actually have a wingman, which kind of defeats the purpose—it ends up feeling like a regular dating app. I really think having at least one wingman should be required before you can swipe. Without that, what makes this different? Another thing: I wasn’t able to add my own bio or adjust my location settings, including the distance range. I’m not sure if that’s a bug or just how the app is designed, but it was a little frustrating. To be fair, I’ve only been signed up for less than 24 hours, so maybe things will improve with time. I’ll consider giving an update after I’ve used it for a week. Right now it’s not looking too promising.
While scrolling through the web I came across an article about a mother with stage 4 trying to find love for her daughter. Well I’ve been currently striking out fully in the dating “game” ever since I got clean and sober, figured I’d at least check it out considering she’s in a similar area as me. So I downloaded the app. Disappointed to say the least! Not in the goal of finding a match but I’m just setting myself up for success. At first it seemed ok. Then once my profile was “complete”, I preview it and there are double photos and even personal photos that I didn’t choose right there in plain view! After several go around dog trying to delete those while keeping the others, they finally were removed. Then I tried to look for a match. FAIL! It just continues to load and load and the eventually an error screen? I then went to reviews of this app and there’s 1 from less than a year ago and most all are 3+ years old which tells me that the devs of this app are in a constant turnaround of employees or they’ve just given up and wanted to use NYE as a publicity stunt. Either way, I’ll give it a few days to hopefully work, after that I’ll be back hopelessly wandering the dating world old fashioned style…🤷♂️
I really like the basic premise behind this app. I downloaded it as fun way to help single family members meet new people but have run into some glitches along the way. The app is not very intuitive and the explanations in FAQ were confusing and contradictory. I almost deleted and walked away from app completely but I reached out to the customer support. Their response and patience with me has be beyond impressive. Sadly I still don’t fully understand how it works and am still confused but it is not from a lack of Wingman Support trying. I would give the app 2.5-3 stars for it actual usefulness an design, but the response and helpfulness of its Wingman Support definitely pushes it to a solid 4. I like the idea behind the app so I’m not ready to give up yet. t
A trusted community for singles and their closest friends. Wingman is a free dating app that allows friends and family to become matchmakers for their...
| Name | Price | Type |
|---|---|---|
| Wingman Premium | $0.99 | One-time |
| Super Profile for single | $1.99 | One-time |
| Super Profile for wingman | $1.99 | One-time |
| Boost Profile for single | $2.99 | One-time |
| Boost Profile for wingman | $2.99 | One-time |
| Wingman Premium | $4.99 | One-time |