Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Citizens Bank of West Virginia, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app great when it works but now about 1 month after installing the app goes to the citizens splash screen and soft locks you then hAve to go to home then reopen to find that it doesn’t fix the problem now instead of easily checking my account through the app I have to go into the internet and check it that way
Do not like the new upgrade! My app hardly works now and seriously do not like anything about the new upgrade! Can not name any of my accounts or bill accounts! Hate it! You really need to fix this junky version!!! My app will never open!!! Only shows blue screen
The mobile deposit won’t show up on my app, so therefore I can not deposit money to pay bills...
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