Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ahli United Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When will you add features like quick pay, it should be basic and mandatory feature in the application, all banks had it and many other banking features ages ago and you are still backwards
Really buggy and so frustrating, your “fresh new look” has brought the most annoying feature straight from your web-login. Why on earth is a scrolling banner the first thing I see when looking at my banking details. I deal with many banks locally and internationally, you should check them out and try to improve your standard. AUB, please remove or relocate the banner feature immediately. We want our own account details as a priority, rather having to scroll down to achieve what we actually logged in for.
This app could be so much better. Upon launch the ‘Remember Me’ button would save your account number meaning only the password needed to be entered. It stopped working almost a year ago an nothing has been done to rectify the issue. The app is only good for use whilst in Kuwait. If you want to transfer money or pay bills whist away - forget it. The OTP - which sometimes arrives a whole day later by email - makes it impossible. Come on AUB - up your game and be a serious contender with NBK and Warba
AUB Mobile Banking provides you access to your account 24/7 anywhere and anytime. Use your mobile to access your bank account securely on all smart ph...