Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kuwait International Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Latest update introduced the combined debit + deposits balance view. This should be user customizable to either display combined or single debit or deposit view. A better way is to display total debit when clicking on the debit tab and the deposit total when clicking the deposits tab. Not combine both together without an option to revert to old total balance view. If none is possible, then just add a separate “hide balance” privacy feature that applies just for the total balance but not the other individual account balances.
The KIB app has received a much-needed makeover, and the results are impressive. The new interface is modern and easy to use.
Possibly the worst banking mobile app in Kuwait, after 8 call center phone calls, and 7 days of trying to access the mobile banking with no luck. Promoting CBK’s “be aware” campaign includes full account access and transparency through various platforms including mobile banking which KIB fails to comply with.
**Introducing the all-new, revolutionary KIB retail mobile application**, designed to bring you a seamless banking experience like never before. Get...