Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗News-Press & Gazette Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is such a poor app. I can see a daily and weekly forecast but good luck getting a synopsis of the day and coming days of the week. Apparently the weather folks cease writing summaries of the day and week to come. A graph showing rain or snow does little if I don’t know the extent of the weather. How many inches of rain or snow? What can locals expect for a given day or week. If you just want a graph showing icons of rain/sun/snow etc have at it. However if you are looking for details to a forecast look elsewhere.
Just looked at the new weather app I give it a zero out of ten Used to be able to quickly and easily look at the forecast for the day or week. Now you have to wade through a combinations of ads unneeded and unwanted “information” simply to get close to a forecast - bring back the simple, informative and ad free app.
Both the interface and information are anything but an improvement.
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