Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Harry bachmann · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t work load of rubbish want my £2.99 back
No left or right controls, completely useless.
Can’t find out how to shoot and seems very slow, just keep dying trying to work out what I’m doing
▶ Back to 1978! ◀ Your mission: Fend off the clones. Your gear: A laser cannon and 4 bunkers to hide. Wipe the clones off the sky as they are slowly...