Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SimplyCook · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve made many varied meals now with Simply Cook and every single one has a wow factor! I have always hated cooking and leave it to my husband most of the time but now I can’t wait to cook the next one! My favourite; Thai Green Curry It’s a win for me money wise too, because when you break it down, the pots cost £2.50 per meal for 2-4 people and most of the dishes seem to only require the meat/chicken/fish and either rice, pasta or noodles with veg of your choice. You’d have to buy those anyway to make your meals but then packet mixes, jars of sauce or herbs and spices etc to get depth of flavour! So instead of slaving over oven cooking, different pots and pans, now it’s almost always just one pan, quick and easy cooking and all with a guarantee of beautiful moorish flavours! Even got the kids trying different meals! And now less storage for all those half used jars and packets. For the sake of 63p per meal….. I’m in!
I absolutely love Simply Cook. Meals are delicious and adventurous and really bring excitement to dinner time. Unfortunately the app is a little difficult to navigate. I had an old card registered which meant my payment was declined and upon selecting the “try again button” it would just stay on a loading sign. The order itself was also just sat in my order history and I couldn’t do anything with it (e.g cancel or amend) after updating my details. I ended up replacing my subscription and trying to issue a new box after which I ended up being charged twice for both boxes and still not entirely sure what went on. The initial box is still sitting in my order history with no information attached to it whilst the new one does at least say we are preparing your order and on the homepage has an expected delivery date (would be helpful for this delivery date to be in the order history too) Another thing is that it would be very helpful when choosing the meals for your box to be able to filter and sort. I know you can do this in preferences but I prefer to choose a couple of veggie one low calorie and one meat based and having no filter when selecting through is a bit long. Lastly the integration system for moving the items to a bag for i.e Waitrose, in the app it lists them all as missing which can be quite confusing as sometimes a couple of missing but the rest are sitting in the basket in my Waitrose app. Simply cook is definitely worth the buzz as the dishes and simplicity of the concept are so incredible but the app could definitely do with some user friendly enhancements
Easy to follow recipes. Ingredients to get aren’t outrageous or hard to source items. Allows you on registering to select quite a number of recipes as options, but once done it’s seems to be final. It would be better, if you could add other recipes, or ones you preferred. I initially wasn’t going to do more than one ride, and leave it till I could budget for it, but after the Vietnamese Pork, I changed my mind. The things I would say as negatives, is that (1) it sent a recipe for a vegetarian option I didn’t select. It then added it as I had cooked, which I didn’t request, and now I can’t deleted it. So looks like I cooked it. (2) You can’t go back to add recipes you prefer, as the list disappears after registration. (3) This app doesn’t seem to allow you to re-select recipes you did cook and like. So from my point of view limiting. (4) App is not user friendly, simplistic, and little to no tips available for navigation. If the above happened I could then give 5 stars. Thanks
Get ready to rediscover the simple pleasures of home cooking with SimplyCook. SimplyCook is your new helping hand in the kitchen that makes cooking s...