Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Janet Kaufman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just remembering this app can help me not feel so angry at some really mean people.
I thought that the Grump Meter would be a useful tool to help me monitor my mood, which it is, but I didn't realize that it would be so fun! Very creative way to monitor and express your feelings.
Have you ever had a feeling you couldn't describe? The Grump Meter helps kids and adults: • recognize and name their emotions • prevent “losing their...