Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SQUARE ENIX · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve played FFBE since launch way back in 2016, and it continues to be so much more than I thought a mobile gacha game could be. For people who like team building and taking on challenging bosses with a main story and plenty of Final Fantasy nostalgia baked in, this game is for you. They’ve done such a good job with character creation and development that some of the original characters can stand with the all time greats from the main series. And the story can be windy at times, but continues to hold your interest like a good fantasy novel. It’s really remarkable and fascinating how the game has evolved over the years, and somehow both the JP and Global dev teams continue to find new ways to keep the game interesting and fresh, with new mechanics opening up different strategies as the meta changes and evolves over time. Endless content for new players with all levels of difficulty so you can grow with your knowledge and skill and eventually catch up to the meta, and new end game challenges for veteran players to keep them engaged. Basically you can get enjoyment out of this game no matter how casual or serious of a player you are.
Make sure you save/write down your Player ID or Inquiry ID. I’ve played this game since 2018 and spent a lot of money on my account. I took some time away from Electronics and just deleted everything. Now that I came back, I realized that my account was linked to the FB I don’t have anymore. Under their “Help Tab” they say they can find it using several ways. Since I didn’t have my player ID I gave them as much of the information as I could. I even gave them transaction dates with amount and Order ID, which is something they literally ask for under the “help” section. Yeah…forget it…once you start talking to someone EVERYTHING on that tab gets thrown out and the only thing that matters to them is the player ID or Inquiry ID. You can have EVERYTHING they ask for but your Player ID and even give them specific transactions that you’d think would be linked to and identify the profile, but nope! They don’t care about all that, it gets ignored and ends up being about player ID. What’s the point of giving requirements if they don’t matter anyway? Maybe change the response to the “help” tab section for account recovery into “you want to come back? Well if you don’t have your player ID or Inquiry ID, we can’t help you”. There is literally no point in putting your “requirements” for the retrieval if you don’t care about actually using it.
So begins a new tale of crystals... Enjoy a grand new adventure in the classic FINAL FANTASY tradition, as SQUARE ENIX presents an original FINAL FAN...