Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zappos IP, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been shopping at 6pm for several years now from the website, not only have I had nothing but awesome experiences with shopping for them, my most recent purchase was by far most IMPRESSIVE! I ordered two items Friday night choosing the CHEAPEST shipping option expecting the items to come a week later just in time for my vacation, but my order actually arrived just TWO DAYS late on a SUNDAY! Not only have I ever heard of a company delivering items on a Sunday, but I was more than elated with that my items came much earlier than expected but also my items fit perfectly according to description. Also side note, one of my items was listed about $20 cheaper than another discounted designer website so also a major plus for 6pm! HIGHLY RECOMMEND!
This app has just about everything you'd want with shoes and clothing at a very affordable price (if you shop smart) the only thing I don't like is the fact they have different prices for the same thing in different colors, so like if you find a pair of shoes you like, the price will change based off the color you choose from. the black pair of shoes are 25 bucks but the same pair can be 35 bucks in the color red. It's very inconvenient, every product should be the same price in any color you choose from. Other then that small problem I absolutely love this app and buy all my shoes from here.
For the novice or the experienced online shopper, clear organization and ease of searching and sorting items to find the item(s) desired are important; the 6pm website nails this. By identifying first the main categories into which its products are arranged and then by second suggesting the multiple filters the shopper can (read should) apply, one can rapidly narrow the search from thousands of potential items to the few dozen that are most likely to fit the the occasion or purpose. And the site, like its competitors, suggests alternative selections that are similar or comparable once the shopper begins viewing specific items, which mimics an in store experience with a clerk selecting alternatives. Where this site may exceed some of its most famous competition is in the high quality of its products. The items I've purchased and viewed on 6pm have been all top brands.
6pm puts the top brands and deals you love in your pocket. Shop and browse the latest fashion trends and sales from wherever you are! Score everything...