Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Le Thi Huong · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game isn't very fun! It's not like a rewarding game. It's just u try to get the ball through the color! That's it!
This is a clone of the original game Color Switch. Ditch this and go download the original version! It's way better!
Wasn't that good it was actually boring
Your job is to guide the ball to jump into the next circle. If the ball lands into the area that has the same color with the ball, you win 1 point.