Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AMZN Mobile LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new 2 step verification is very inconsistent; it varies from text to email to OTP to approval link from another device. The captchas are unreadable. It’s very challenging for my older, less tech savvy shoppers. Please make the 2 step easier or more consistent. It also requires the same log in credentials 2-3 times every time they log in. Very frustrating.
PN Seller app offers mobile features that make it easier for merchants to pack orders. Compatibility: • Requires a PN US seller account. • Requires...