Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adobe Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Been waiting for this app for years. This helps us keep a better heartbeat on the company’s performance without having to use other cobbled together tools. Coupled with alerts and reports this will help our leadership, product, and support teams stay in the know and on the same page. I feel like the developers read my mind. Thank you Adobe team!
Love the app, it’s going to make the entire product more useable. One big issue, when you create a panel that has additional segments on it, then you add drill downs, the drill downs don’t respect the additional segments.
As a marketing manager, I’ve been waiting for this app for so long it hurts. Within a matter of hours, our company is now running with executive dashboards that can be viewed on the fly. Thank you, Adobe.
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