Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Byzantine Apps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this app; definitely spices up whatever weather with the phrases and brings a chuckle to my day. Given that I only just redownloaded it after a few years when I realized it has a widget (I’m always late to the game lol), I might be sorta dumb and missing something, but the only way I find I can get said widget to update to current time is to remove the widget completely and then add it again, which I find frustrating and it sort of defeats the purpose for me. Otherwise it just stays the same for hours upon hours and then is no longer accurate, even though opening the app itself shows current time, temp, and weather. Again, maybe I’m missing something but that’s the only downside. Weather is accurate and I love the customization options, too.
I enjoy this app, and it’s no less accurate than any other. It’s entertaining first and foremost. Unfortunately there’s no option I can find to simply enter a location you wish to know weather info about. It only works with ‘location services’ on the phone. I keep location service off as a general rule and it’s frustrating to have to turn it on to get weather! I then have to turn it back off afterward. I would like to enter my town and have that info saved. I also would like to know the weather in a couple other places too, especially when I’m on a road trip! I often don’t carry phone service on the iPhone and only use it on WiFi, and grab my hotspot when I am going to be away from free WiFi areas, so I am afraid what the forecast won’t work in those times... Just not as useful as I would wish. Maybe the paid version offers the ability to save several locations and provide weather without needing location service on? I don’t know! But I think I’ll be going back to no weather app and and simply checking on a weather website where I can input my location as is useful.
If you need me to use more words to convey my feelings about this app, go back and reread the title again. For people that don't know how weather measurements work: this app gets data from a server somewhere, which in turn gets sensor data from a weather station somewhere near you. There aren't an infinite number of these around, but if you are in the US, the nearest one is probably within 1/2 mile of your current location. In that distance, it is very possible that the temperature is different, the wind is different, the falling moisture is different, etc. The app is not failing, it's just impossible to have infinitely precise measurements. If you need infinitely precise measurements, whip out your own measuring tools and test right where you are. Just saying.
What The Forecast?!! won a 2018 People's Choice Webby Award in the category of Mobile Sites & Apps - Services & Utilities!! Thank you to everyone who...
| Name | Price | Type |
|---|---|---|
| Extra Accents | $0.99 | One-time |
| Remove Ads | $1.99 | One-time |
| All Access Monthly | $1.99 | Monthly |
| All Access Yearly | $7.99 | Yearly |
| All Access | $19.99 | One-time |