Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sinclair Broadcast Group, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love Chanel 10 on the tv, but this app really stinks! It freezes every time I use the live feature. It doesn’t matter whether I’m wi-fi or not. But it always comes back and makes you watch yet another commercial, those never freeze! In this day of technology you need to do better. Come on guys make a better app!!
Good app but needs to be available on the AppleTV device.
Many ads “posing” as news these days are not only allowed, but the content is exceedingly high on the “gross” factor. Serious misspellings in news articles abound, often slanting the story in an unintended direction. No excuses - there is a thing called Spellcheck. Garbled sentence construction too often leads to misinformation and even some hilarious misunderstandings. All too often, news articles are now obviously written in haste, with an eye toward time, money, and no regard for the reader. Those always mattered, of course, but in the race to be first with the news, accuracy has been sacrificed, and readers (or news consumers, in the present parlance) become confused, then disbelieving, and, finally, give up and don’t care anymore.
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