Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arbor Financial Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I personally think the first page is too busy. It is set up like a newspaper layout or parts of the classifieds, especially with the amount of white background. When I opened the app for the first time, I thought it must still be a work in progress. On another note, I can’t be the only one who thinks the credit score is too prominently displayed. Anyone passing by could see it. Unless your objective was to save paper or stick a neon Post-it on page one, there would be nothing wrong with opening another page for credit score information. Those with lousy credit are painfully aware of their predicaments. Many consider credit to be a private matter.
I had money taken out of my account from companies I did not do business with. I filed a dispute with Arbor and within a few days, the money was back in my account. Thank you to Chloe/Khloe (sp?) for helping me and being super friendly when I walked in the door. Excellent customer service and I appreciate all the Staff at Arbor! Thank you!!
I think that when money is transferred from one account to another (ex. checking to savings) that it says more then just withdrawal or deposit..it should say below the transaction what account it is going to or from besides it giving you just the last 4 digits of the account it was transferred to or from! Also, the App. has not been allowing me to view my checks once they are posted, and this has been going on for months now!
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