Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gold's Gym · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update: A very helpful person wrote me back after sending a note to the golds member email address and now I can access the app. Increasing stars due to friendly/helpful support. This app will not register my barcode and presents an error message stating it does not recognize me in the system. The work around doesn’t work and when I try to select my gym, it throws an error. So I cannot even get through the workaround. I have tried getting help from employees at the gym and although they tried, could not figure it out. I also submitted a help request through the app and through the Golds member email address and have not heard back. And before you ask, yes, I uninstalled and re-installed the app. Where is the production support team and are there even product owners working on this app?
This is one of the most annoying apps I’ve ever had to use. It’s laid out poorly, and really slow. Forgot to my password and had to reset, so I click “reset my password”. Easy enough, right? Nope. There is one sign-in window that pops up as soon as you open the app, and a separate sign-in window that pops up after selecting “manage membership”. The first will send you a reset password email with link gore. The second will send you a functional link, but the password reset doesn’t take in the app. If you go to the actual site, it’ll say that password is incorrect, and you have to reset it. Then you’re locked out because of too many failed log-ins. Y’all need to figure out how to streamline your systems. Planet Fitness figured it out, why can’t you?
A busy meter at your selected location would be cool. I live in a big city and the gym isn’t that big. It can become too crowded to move around. I’m a teacher and have found a good schedule during the summer but when I go back to work I’ll be getting off around the busiest hours and I would love to see if I should go to then the gym or go home and grade papers, cook, etc. until the gym is less full without actually having to drive all the way across town to check. Wife uses Planet Fitness and Co-Worker uses Crunch fitness and they both have a busy meter that uses the gyms sign ins to scale between 1-10 on how busy it is.
Developed exclusively for members, the Gold’s Gym App offers a seamless experience so you can focus on what really matters—crushing every workout. Wit...