Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Standard Bank Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has great potential. Biggest downside is that I have to log in with email and password each time I want to use the app. Please implement Face ID.
The new app is great and easy to use. What needs improving is sometimes it doesn’t allow you to log in when the market is closed, probably a minor bug. In addition, it will be great to add a request for withdrawal to banks directly instead of MPESA. This is particularly convenient when withdrawing funds that are above the MPESA threshold. The old school way of requesting for bank transfer via paper form needs to be eliminated completely!
• Real time market watch showing live prices • Create personalized watch-list • Market depth (Order book) for selected stock showing top 5 bids and of...