Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Microsoft Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Halo Waypoint is a very interesting app, in which it allowed me to check the shop, and see my challenges and battle passes in Halo Infinite, and see my stats in MCC on the go. However, one thing is missing and has been for a while now. Ever since Lone Wolves has dropped, customization of your spartan in Halo Infinite has suddenly ceased without a trace. Granted, this may be because 343 and Microsoft need to update the textures from Lone Wolves so you can equip your season 2 cosmetics with ease via the app, but taking down the entire customization because of that seems kind of exaggerated, when you could just put a "texture not added yet; check back later" sign on the items which haven't been added yet. However, if there is another reason for why they removed it, I would like to know why. Other than that, Halo Waypoint is a good app to use.
This app underwent an overhaul and is intended to be the companion app to Halo Infinite, yet lacks basic features like showing your service record for the game (lifetime kills/deaths/assists, match history) and instead just shows your challenges and Battle Pass progression. The app allows users to access their Spartan customization, but is slow to load a preview of your character model (a static group of images layered atop one another, with some taking a while to appear). Oh, but it gets worse. At the time of writing, the app shows Halo Infinite as “coming soon”, despite working before Dec 8th (the game’s launch date) and doesn’t allow access to that part of the app. This is a companion app that doesn’t recognize that the game is out.
The idea of having a halo waypoint mobile app was something I wanted back when I played Halo 4 a lot. Customizing your spartan is neat and almost expected, but with this being a mobile app I’d like to see some implementation of your spartan’s AI that you can interact with on the go as well. The UI isn’t necessarily lack luster but it does feel like it’s missing some key components, and with some other kinks to work out, the app is a few patches away from being a pretty good companion overall. It is unfortunate that with it’s release, most of Halo Waypoint Mobile’s functions are bugged or just inaccessible but I’m sure these problems are already being worked on. One last suggestion I’d like to see is a leaderboard for friends and rivals or even a clan page to keep track of squad mates progression as opposed to your own. Ofc these are just some small fun ideas I’ve thought up or things ik everyone would appreciate. Happy gaming Spartans!
Halo Waypoint is the official companion app for the Halo Franchise.