Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Intelligentsia Coffee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Advanced ordering is helpful. But entering billing info is not. Consider plugging into iPhone payment functionality and allow Apple Pay. Don’t force the upsell to “add another coffee” if I’m only ordering one coffee. Other food apps have mastered the basics. Not sure why Intelligentsia is trying to recreate the wheels here.
Removing the brew guides and timers from your app was a horrible marketing decision. You’ve alienated your core base of customers and sabotaged many future potential customers. I have had guests at my house many times that will observe all my coffee brewing equipment and enjoy drinking and watching coffee brew. They become intrigued and desire to start brewing in similar methods on their own. Your app has ALWAYS been my go to recommendation for a new overwhelmed home brewer, which would inevitably lead them to purchase intelligentsia coffee and products in the future. It was also my go to reference for lesser used methods that are not fresh in my mind. Removing this feature in favor of corporate greed will prove to back fire as a strategy. Not to mention the updated app doesn’t even accept the website log in credentials rendering it completely useless. I have deleted the app, and will not return as a customer. What a mistake…
I used this app everyday for it’s brew guide and timer feature for my Chemex. It was so easy to use, I loved it! With the new update they did away with the brew guide and timer. They don’t have a coffee shop local to me either which makes the app completely useless to me now. Deleting…Please bring back the brew timer!
The Intelligentsia Coffee app provides quick and easy ordering at any of our company owned coffeebar locations. - Skip the line by browsing our menu...