Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NetEase Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game would be a lovely experience but for numerous problems with the design and coding. The visuals, beautiful though they are, are far too small to be made out clearly on an iPhone. Reading the text is usually impossible without zooming the screen; fortunately I have Zoom enabled in my phone’s Accessibility prefs and can double-tap to zoom in, but having to do so renders the game not so relaxing. And now I‘m at a tree where I’m supposed to tap a maple leaf, and there are probably 200 maple leaves on the screen (at least they look like maple leaves to me) and, everything being so small, if there’s anything unusual about any of them that would give me a clue that that’s the leaf I need to click, I can’t see it. Also, because of the size issue, I’ve left this game unplayed for probably a year since I first downloaded it, and now that I try it on my iPhone XS Max running iOS 13.3, the graphics have taken to constantly jiggling from side to side, reducing the game’s relaxation factor further still. It’s a beautiful game (despite the protagonist having some skewed perspective that causes him to view the Buddha as some kind of god, still hanging around the Earth and inclined to grant the wishes of human supplicants); I just wish I could see it without having to zoom in every ten seconds, and that the graphics didn’t do that unrelaxing jiggling thing.
The game itself is the most beautifully crafted I’ve ever played. The art and animation is flawlessly beautiful and sceneries breathtaking. The stories are romantic and somewhat nostalgic. The game requires patience because you are guaranteed to run into dead ends multiple times. Also if you leave the game midway through a chapter, you have to start from the beginning of that chapter and each chapter is long; it takes about 1/2 hour to complete each chapter on the average, so imagine you’re on the last search for an item and you get frustrated because can’t find an item and it’s 3 am and you have school or work at 8. You have to leave the game. Guess what? You have to start over next time. But the 2nd time around isn’t so bad because you already know where the items are (if you remember). Anyway, I did enjoy the game very well. Definitely recommend it.
This game is a true gem for point and click adventures, it immerses the player with its atmospheric music, lush graphics and flawless dialogue design,the game is ad free and in game purchases free which is surprisingly refreshing and gives a premium touch to it, the dialogue is well written, the voice acting is realistic and filled with emotions all spoken in native Chinese language which immerses you even more into its Chinese mythos and lore deep storyline, as the game progresses also the relationship between the two main protagonists Yixiu and moyan as they go from one painting to another their bond increases which takes you through a ride of emotions, over all Ink,Mountains and mystery Puts the developer net ease on my good side for all the health business practices shown in this game, I am excited to see other upcoming games from this developer which I hope is another premium quality game that I would recommend.
Ink, Mountains and Mystery is the second stylized indie game developed by the same minds behind The Beautiful Dream from NetEase Games. Using multi-la...