Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NetEase Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When Mistplay says you have 45 days to complete the tutorial it’s because that’s how long it takes (exaggeration but still long boring tutorial) despite choosing English there are still quite a few things that are in another language that I can’t read. The tutorial doesn’t really teach you how to play the game just a lot of “click here” prompts with little to no explanation and no ability to explore the aspects of what you’re doing until the tutorial is over then it just feels overwhelming. I’m not big into city building games like this so I’m not the target demographic but I can usually play through them for a while before losing interest. I can’t even gain interest in this one. I’m sure there’s a market for it, but personally this is amongst the worst games in this genre I’ve ever played. (Admittedly I didn’t get far before abandoning it. There could be some awesome aspects that I missed but I just can’t…)
With over 10 millions downloads, Infinite Borders is one of the most popular strategy game in East Asia. When you enter Infinite Borders, you will ret...