Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PLAYESTA LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I find it a lot more interesting than most other games of this genre. I haven’t seen any ads as ime they’ve been optional and I’ve not clicked on them. I like this game and had gift card money so I bought something. Hats off to the dev for considering the users I find the character descriptions very interesting and fun. I would also like there to be more women personalities and interesting characters of different backgrounds. It would really enhance the game
I pretty much never leave game reviews but this was just too audacious to ignore. I was enjoying the game until I bought the mafia expansion. To be honest I didn’t even pay enough attention to notice that only 1 of the 10 “antiheroes” (the tomb thief) in the base game was female, which in itself is a bit iffy, but the level of sexism in the mafia version is just so over the top. It’s not enough that the only female character is named “lady thief” - she’s also unbelievably underpowered. At level 80, the mafioso (the only character that’s *cheaper* to upgrade than the lady thief) has an output of about $82k/second. My lady thief, by comparison, is earning a whopping $4k/second. I get what the devs are trying to do - add a bit more complexity to the expansion. The policeman is seriously overpowered and in general you’d want to approach upgrades a little differently than in the base game. But really? Include one token female character, give her a generic gender based name, AND make her utterly worthless? I really can’t understand how the devs thought this was okay.
I’ve been playing for a little while, and though I’m tempted to maybe make an in-app purchase, it really isn’t necessary. No tournaments to compete in so I don’t feel any pressure to “pay to win.” As far as ads, you have plenty of opportunities to watch and double your speed, power, off-line earnings, etc., you can totally play and never watch a single ad.
Become rich and powerful with your incredible team of thieves. Become the Boss who have all money in the world. Your team will help you to steal all...
| Name | Price | Type |
|---|---|---|
| Small Amount Of Gold | $4.99 | One-time |
| Special Offer Pack v1 | $4.99 | One-time |
| Special Offer Pack v2 | $9.99 | One-time |
| Medium Amount Of Gold | $9.99 | One-time |
| Special Offer Pack v3 | $19.99 | One-time |
| Large Amount Of Gold | $19.99 | One-time |
| X Large Amount Of Gold | $49.99 | One-time |
| Special Offer Pack v4 | $49.99 | One-time |
| Large Amount Of Gold | $99.99 | One-time |