Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hypebeast Hong Kong Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
nobody likes ads, developers need to make money from ads. BUT when they make ads very intrusive its not right. the articles disappear mid read and u have to close the article ur reading then an ad will appear, some ads have some really stupid scolling effect. better to just close the app and repoen it at that point. wasting my time. the articles disappear randomly after that too. some articles dont even show any time or what the product website is or any details on release date or where to purchase. if its unknown usually would say release date sometime in future but some articles dont say anything at all. barely link to relevent stores or official websites, most links are just past reported links on the brand. -1 for bad ad implementation -1 for diaappearing content during read -1 for not linking relevent info and websites on some content edit: it got worse this update, every time i open the app from a closed state, it asks me to enable notifications. terrible.
I love this app, it keeps me updated on the current vibes and future events. When I’m using Hypebeast I’m usually just reading articles and re-tweeting themWhen I find something useful it feels like I’m still cutting out articles out of a magazine. Maybe you guy guys at Hypebeast can incorporate the magazine cover when the app is loading so everyone can get that feeling when using the app..
As someone who isn't able to surf the web often, this is where I go to stay up to date for the latest on everything: entertainment, design, fashion, etc.
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